Build your path to 6x more conversions - Client Architecture 🏛️

Client architecture and educational email sequences are the key to converting visitors into email subscribers, and subscribers into customers.

If you want to convert 6x-68x more visitors to email subscribers and turn these leads into paying customers for your online business, this is the way.

Let's unpack this.

People visit your website or landing from ads, content, AI, directories, etc - that's the first step.

If your targeting is right - some of these visitors want a solution to their problem right now.

Others want the solution but are not ready to immediately work with you (and not even ready to book a call yet).

If your website doesn't provide any benefit except booking a call or buying a product/service - you're losing a majority of people who don't convert immediately.

On the other hand, if you've built a complicated multi-step funnel that overwhelms people with information and unnecessary friction - you get the opposite problem:

• losing people who want to convert immediately
• attracting people who just want information - and don't want to buy

So how to find a perfect balance?

An absolutely unbelievable amount of online businesses think that the solution is "Join our newsletter", usually in the form of an annoying popup.

Or an inline part of the blog text or somewhere else on the page. (Which is obviously 100x less annoying than a popup)

Founders think this is a clever idea. It's not.

It makes sense on newsletter platforms like Substack (everyone has it here). On your non-newsletter website - it's not the right engine. Better than nothing, but can be 10x.

It definitely should not be your only engine to get leads to your email list.

So what's the best way to convert visitors to the email list?

It's not a newsletter popup.

It's not a company blog by itself.

It's not a traditional "lead magnet".

The best way is an educational email sequence with a fast-track option.

People visit your opt-in page, see a valuable offer (related to their problem) and either book a call or enter their email address.

You can also embed this offer into blog articles. Replace generic newsletter opt-in.

The email sequence is designed specifically to educate your potential buyers on:

• problem
• solution
• how they can do it themselves
• what mistakes and roadblocks they will encounter
• why is it better to use your product/software or work with you

Depending on your audience, these emails can be designed to answer specific product/program-related questions and objections, or show the DIY way and gradually lead them to realizing that getting your help (and booking a call) is the best next step.

If you want to learn how to actually build this and see how it works in practice,
Here's my own educational email sequence

How to make it even better

Educational email sequences are the core of high-converting and trust-building Client Architecture. But they are not the whole story.

You also need:

• Optimized opt-in page showing a specific outcome
• Post-course sequence which presents your offer the right way
• A fast track option for solution-seeking people who want to skip the inbox and get straight to book a call (or see the sales page)
• Top of the funnel part - a way to get people to this opt-in from your traffic source (dedicated ads, organic social media posts, blog parts, etc)
• Automation systems that allow all this to work, such as email marketing software

Sounds like a lot of time to create something like this?

Yes, and it's worth it.

It's a business asset that works 24/7 and converts both types of prospects - those who want to start quickly, and those who want to learn more before working with you.

Want to get this entire client conversion system and assets built for you?

This is exactly what we do - wildcardadvisory.com