Business

Case study: Should you use only 1 call-to-action?

Single call-to-action vs multiple buttons.

Case studies

Case study: Don't sell courses, give them away

I analyzed 5 successful companies that run inbound marketing campaigns, offering free courses, templates, and other resources.

Case studies

Case study: How I increased signups from 1% to 38%

by using high-converting inbound email system for our client.

Case studies

Case study: a16z-backed B2B SaaS websites homepage tactics

I analyzed 3 startups funded by a16z so you can copy tactics they use on their websites (and implement fixes I noted)

Business

How to be visible on social media

Quality is not enough.

Business

How to grow before you have the numbers from your marketing results

Framework on how to operate when growth doesn't show its numbers.

Business

Can you measure marketing?

We got a client from a post with 50 views and no likes...

Business

How to make people read, watch, and listen to you (hooks)

Hooks are not just on social media (and not just the beginning)

Business

How to create clear B2B messaging (Drunk test vs Caveman test)

Drunks are better than cavemen in B2B.

Business

Benefits of walking and strategy for business

If I ask you “what business activities exist” you would probably think operations, distribution, product, hiring… basically daily fires you need to put out. But there are 2 things that are often forgotten or not treated as “real work“ (and that’s a mistake) Walking outside is one of the

Business

8 Pre seed fundraising mistakes to avoid in your startup

From someone whose job is to help startups become funded.

Email marketing

How to increase conversion rates for email forms in B2B

More form fields = less value. Don't ask people their names.

Case studies

Case study: B2B SaaS websites and landing pages analysis

5 successful B2B startups and what they're doing on their websites (good and bad)

Business

Why your B2B social media marketing doesn't work

5 reasons your social posts bring no results and how to get business growth instead.

Business

5 Website tips to follow and 5 website mistakes to avoid

Why B2B websites are boring and how to make yours interesting.

Email marketing

3 Steps to actually grow your business newsletter

B2B businesses are trying to grow their lists the wrong way.

Email marketing

3 Rules of good emails (And boring email mistakes to avoid)

Follow these rules to make your B2B emails work.

Business

Why people buy things (And the worst advice in B2B)

5 pillars of B2B purchase vs traditional advice that so many marketers believe.

Business

There are multiple ways to make things work

In business content everyone says their way to do things is "the best". Is that true?

Business

Lessons from closing $25,000 deals without sales calls

Should we stop scheduling meetings and go all-in on text?

Business

You have more competition than you can imagine

Direct and indirect competition? No, there's much more to it.

AI

107 AI-sounding words to avoid

Good AI content doesn't feel like AI (whether that's good or bad). Avoid these 100+ words.

Email marketing

3 types of business newsletters

Email generates 36-45x ROI, but only if you do it properly. This article covers 3 types of newsletters that actually bring business results.

Email marketing

You don't own email distribution until you do these 3 things

In B2B email marketing you don't own email distribution until you do these 3 things. Avoid these mistakes to not lose all the benefits.

Business

30-minute fallacy that makes businesses fail - the reason most founders don't get the results they want

Why do most B2B founders fail to get results? Find out what the 30-minute fallacy is and learn the steps to fix your productivity to scale.