AI AI is slow. Don’t believe the hype AI has a lot of hype around it. But it's still vital for your business. See why progress is slower than influencers claim but still real.
Business Tactics framed as principles are still tactics Tactics are not universal truths. Learn why marketing principles are often just lucky guesses and why constant testing is the only real rule.
Storytelling Strategy = story. Why great business leaders rely on storytelling instead of boring slides Business strategy fails without storytelling. Strategy is story. Here's why great leaders rely on it. See the difference between good and bad strategies.
Storytelling Don't tell a story Excuse me, what? Here's what you should actually do in business storytelling to get customers instead of confused public.
Storytelling 2 Types of stories in business storytelling All business stories fit one of these 2 types: Past-to-present and Present-to-future. Learn the critical importance of this distinction for your business.
Storytelling 3 Basic steps to write anything - and get better at storytelling, marketing, and thinking Learn to get better at storytelling, marketing, and thinking through writing. These 3 basic steps to write anything will help you with that.
Storytelling 3 Rules of storytelling in business - all great stories follow these principles There are 3 rules that apply to all storytelling in business. Understanding these rules will help you create stories that actually grow your business.
Storytelling Why story matters for your business and what is storytelling Business storytelling is everywhere - from marketing to internal communications. Here's why story matters for your business and what is storytelling.
Storytelling Year of Storytelling - Prediction for 2026 2026 is the year of storytelling. Startups that want to win need to get it right. Here's why story matters and my prediction for this year.
Email marketing 6 Ways to frame and name your educational email sequence - how to make your opt-in sound valuable for B2B decision-makers If you want B2B decision makers to opt-in to your educational email sequence - you need to frame and name it the right way. Here's how.
Email marketing How B2B buyers make decisions today - and how to make sure your acquisition system fits their psychology If you want B2B decision makers to buy your product or service - you need to make sure your acquisition system fits their psychology. Here's how.
Email marketing 3 Stages of reading marketing emails - reader psychology rules that make emails impossible to ignore There are 3 stages that readers go through when seeing an email. Here are reader psychology rules that make emails impossible to ignore.
Email marketing 3 Big problems with SaaS emails and how to fix them SaaS teams wonder why their emails don't get opened. Here are 3 big problems with SaaS emails and how to fix them.
Email marketing Internet is dead. Here's how founders still win (Introduction to off-platform distribution and email marketing) Internet is dead because algorithmic distribution is chaotic and filled with bots. But smart founders still win in the age of the Dead Internet.
AI The Main Revelation of AI (and ChatGPT) People are obsessed with questions like "will AI replace this?", "will AI replace me?". Here's the main revelation of AI and ChatGPT.
