B2B growth - Internet Is Dead - B2B Business Growth Newsletter

B2B growth

Articles about B2B growth, business strategy, and narrative / storytelling. Main focus is to help you scale inbound demand generation and brand recognition with organic social media, employee-led and founder-led content, thought leadership, and real marketing tactics. While avoiding operational chaos and lack of strategy that many companies suffer from.

Why your company blog doesn't work

Why your company blog doesn't work

5 mistakes and how to solve them.

50+ Corporate slop words to avoid

50+ Corporate slop words to avoid

These words are overused.

Case study: Should you use only 1 call-to-action?

Case study: Should you use only 1 call-to-action?

Single call-to-action vs multiple buttons.

How to be visible on social media

How to be visible on social media

Quality is not enough.

How to grow before you have the numbers from your marketing results

How to grow before you have the numbers from your marketing results

Framework on how to operate when growth doesn't show its numbers.

Can you measure marketing?

Can you measure marketing?

We got a client from a post with 50 views and no likes...

How to make people read, watch, and listen to you (hooks)

How to make people read, watch, and listen to you (hooks)

Hooks are not just on social media (and not just the beginning)

How to create clear B2B messaging (Drunk test vs Caveman test)

How to create clear B2B messaging (Drunk test vs Caveman test)

Drunks are better than cavemen in B2B.

Benefits of walking and strategy for business

Benefits of walking and strategy for business

If I ask you “what business activities exist” you would probably think operations, distribution, product, hiring… basically daily fires you need to put out. But there are 2 things that are often forgotten or not treated as “real work“ (and that’s a mistake) Walking outside is one of the

8 Pre seed fundraising mistakes to avoid in your startup

8 Pre seed fundraising mistakes to avoid in your startup

From someone whose job is to help startups become funded.

Why your B2B social media marketing doesn't work

Why your B2B social media marketing doesn't work

5 reasons your social posts bring no results and how to get business growth instead.

5 Website tips to follow and 5 website mistakes to avoid

5 Website tips to follow and 5 website mistakes to avoid

Why B2B websites are boring and how to make yours interesting.

Why people buy things (And the worst advice in B2B)

Why people buy things (And the worst advice in B2B)

5 pillars of B2B purchase vs traditional advice that so many marketers believe.

There are multiple ways to make things work

There are multiple ways to make things work

In business content everyone says their way to do things is "the best". Is that true?

Lessons from closing $25,000 deals without sales calls

Lessons from closing $25,000 deals without sales calls

Should we stop scheduling meetings and go all-in on text?

You have more competition than you can imagine

You have more competition than you can imagine

Direct and indirect competition? No, there's much more to it.

30-minute fallacy that makes businesses fail - the reason most founders don't get the results they want

30-minute fallacy that makes businesses fail - the reason most founders don't get the results they want

Why do most B2B founders fail to get results? Find out what the 30-minute fallacy is and learn the steps to fix your productivity to scale.

Tactics framed as principles are still tactics

Tactics framed as principles are still tactics

Tactics are not universal truths. Learn why marketing principles are often just lucky guesses and why constant testing is the only real rule.

Strategy is story. Business strategy fails without storytelling.

Strategy = story. Why great business leaders rely on storytelling instead of boring slides

Business strategy fails without storytelling. Strategy is story. Here's why great leaders rely on it. See the difference between good and bad strategies.

Don't tell a story? Here's what you should actually do in business storytelling.

Don't tell a story

Excuse me, what? Here's what you should actually do in business storytelling to get customers instead of confused public.

2 types of stories in business (past-to-present and present-to-future)

2 Types of stories in business storytelling

All business stories fit one of these 2 types: Past-to-present and Present-to-future. Learn the critical importance of this distinction for your business.

3 basic steps to write anything.

3 Basic steps to write anything - and get better at storytelling, marketing, and thinking

Learn to get better at storytelling, marketing, and thinking through writing. These 3 basic steps to write anything will help you with that.

3 Rules of storytelling in business

3 Rules of storytelling in business - all great stories follow these principles

There are 3 rules that apply to all storytelling in business. Understanding these rules will help you create stories that actually grow your business.

Business storytelling is everywhere - from marketing to internal communications. Diagram showing 13 different places where stories play a role

Why story matters for your business and what is storytelling

Business storytelling is everywhere - from marketing to internal communications. Here's why story matters for your business and what is storytelling.

Startup Vanta and 8000+ companies in the US are hiring storytellers.

Year of Storytelling - Prediction for 2026

2026 is the year of storytelling. Startups that want to win need to get it right. Here's why story matters and my prediction for this year.