3 Big problems with SaaS emails and how to fix them

SaaS teams wonder why their emails don’t get opened.

The answer is simple:

They’re writing like a corporation that thinks people enjoy being bored.

Their copy sounds like it’s generated by a committee of risk-averse robots.

“We’re excited to announce”
“Your experience is important to us”
“As part of our ongoing commitment”

Nobody talks like this unless they’re reporting to management.

Users skip or delete this on sight.

This is how to fix 3 biggest problems with SaaS emails.

Step 1 - Don’t sound like corporate slop

Example:

“Discover improved workflow efficiencies with our latest update”

vs

“You asked for dark mode. It’s live”

Basic communication principle: be clear, not clever.

Step 2 - Don’t ask for way too much

Single SaaS email tries to do 100 things at once:

• upgrade
• read blog
• join webinar
• refer friends
• give feedback
• follow socials
• try new feature

Every extra ask kills your conversions.

1 email = 1 request
1 alt option at max if it REALLY fits
That’s it

Want clicks? Remove everything that isn’t the click.

Step 3 - Don’t waste time optimizing wrong metrics

Teams think they’re “data-driven” because they obsess over send time, day of week, timezone batching, and all the marginal tweaks.

None of it matters if the email itself gives the user nothing to care about.

You can send at the perfect time and still get ignored.

Timing only helps if the message is worth delivering.

So optimize the message first.

These are metrics you need to look at:

• did they click?
• did they activate?
• did they upgrade?

Emails are not essays you write for school assignments.

Use them right and you’ll print MRR with every send.

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